Although utilized as a communication tool since the dawn of the digital age, email has met its match with instant messaging and other unified communication technologies.
VoIP calls and messaging capabilities allow workers to collaborate with one another on projects, something that email does not, Gartner group vice president Anthony Bradley pointed out.
Bradley stated that a widespread misconception is that communication and collaboration are the same thing. According to the definitions he provides, they are very different and unified communications is the clear winner when it comes to collaboration due to its ability to further a company's goal of advancing a project.
"Communication is the exchange of information to achieve a better understanding," Bradley wrote in his blog series titled Email is Anti-social. "Collaboration is the exchange of information, and things, to advance the state of a collaborative product."
In this way, unified communication tools allow users to verbally communicate with one another, as well as send text and other items, over a cooperative platform. Email, on the other hand, only allows for communication and not collaboration.
Additionally, Bradley also highlights the flaws of email as a distractive force, instead of one which drives motivated efforts. Due to its design, a user can easily get lost in the continuous stream of messages, many of which have a short life of usefulness.
"Email is a multitasking nightmare with new distractions emerging by the minute," Bradley wrote.